Wallace and Gromit: The Big Fix Up

CREATING NEXT-GENERATION IMMERSIVE TRANSMEDIA STORYTELLING

Creating the first new story for Wallace & Gromit in 10 years, we combined AR immersive experiences with a world-class story and AAA production values to redefine how to tell stories for a new generation. Players are able to take an active part in an evolving narrative with a transmedia structure ranging from comics to real-world installations to AR games to films to mobile VR puzzles. The Big Fix Up was created in partnership with multi-award-winning Independent studio Aardman and consortium partners Potato and Tiny Rebel, and published by Sugar co-owned Fictioneers, the fantastic world of Wallace and Gromit is brought to life like never before.

Created under a £5M UK government R&D programme, this project aims to set the stage for an evolution of audience engagement methods with a large-scale demonstrator of the potential offered by emerging technologies. 

Wallace & Gromit: The Big Fix Up is available to download on the app store for Android and iOS.

"Wallace and Gromit have innovation at the comedic heart of their World. [It] has been a perfect fit, allowing us to bring the duo's fantastic fictional contraptions into audiences' homes using the latest technology."

Merlin Crossingham, Creative Director of Wallace and Gromit, Aardman

Client: UK Gov

Focus: Concept, Transmedia Storytelling, Creative Direction, Character Design, Animation, 3D Modelling, Storyboarding, Mobile Development, App Development

Role: Creative Director at Sugar Creative. Head of 3D creative design for this consortium project.

Awards: Creativpool 'Bronze Winner', 2021 & CreTech 'Ones to Watch', 2021